“The future isn’t written. It’s designed.”
Federico Rivera — CDO at Sketchin — joins Luca Lisci on ida’s The Node podcast.

In this episode you’ll learn:

• how AI is changing the way designers think (not just what they produce)
• why research isn’t just data — it’s the crystal ball of your strategy
• how Federico uses ChatGPT as a creative co-pilot (not just a smart assistant)
• how small decisions can trigger massive change within organizations
• and why you shouldn’t wait for clarity — you should design it

If you care about leadership, design, or simply working smarter in the age of AI, this one’s unmissable.
Side effects may include: fresh ideas, instant inspiration and the urge to rethink everything.

Who is Federico Rivera?

A design-led executive working at the intersection of customer experience, business and technology. Currently Chief Design Officer at Sketchin, he leads multidisciplinary teams to craft innovative solutions for global organisations. With extensive international experience, Federico combines creativity, strategy and empathy to generate meaningful impact and build high-performing, collaborative cultures.